With Christmas just around the corner, now is the time to mix a bit of business with pleasure and look at ways you can spread holiday cheer in (and out) of your salon, spa or clinic while setting your business up for a successful post-holiday January.
1. Christmas Party
Throwing a salon Christmas party is one of the best ways you can show your appreciation to your staff for all of their hard work throughout the year. You can also combine your party with a bit of good PR by extending the invite to your top clients. Ensure they receive a V.I.P invite and perhaps even a phone call to let them know they are exclusively invited to attend as a thank you for their business and loyalty. Arrange goodie bags or a big raffle to embrace the season of gift-giving, and if you want to increase the fun by offering mini treatments throughout the party, consider bringing in a professional outside of your team for the night — as they deserve a night off!
2. Themed Retail Kits
Christmas-themed gift packs are a must for boosting revenue in the lead up to Christmas. Create 4-5 gift categories and arrange them in your shop window with clear signage so passers-by know they can pop in for last minute gift purchases. Gift categories to consider are:
A basket of single ‘stocking filler’ products
- Budget gift pack
- Mid-range gift pack
- High-end gift pack
- Men’s maintenance gift pack.
3. Last Minute Packages
To boost foot traffic into the New Year, celebrate Christmas with a few ‘last minute’ treatment package specials that are too enticing to refuse! A discount “gift price” on a pampering, results-driven facial such as LED, or a 6 pack of treatments like laser hair removal or Fat Cavitation will not only appeal to last-minute gift buyers, but also to individuals who are looking to treat themselves to some well-deserved self-care over the Christmas holiday break. It’s also a fantastic opportunity to welcome new clients through your doors, and turn gift recipients into lifetime customers.
4. Christmas E-Cards
Another way to combat the January post-Christmas sales slump is to distribute e-Christmas cards to your customer database and include a discount offer if they book a treatment in January (be sure to include an appropriate expiry date). Achieve a better click-open success rate by informing them about the discount that awaits them in your email subject line. For example:
“Merry Christmas, Danielle! Here’s our special gift to you.”