Congratulations! You’ve made a smart business decision by adding an intense pulsed light (IPL) machine your array of services!

This ground-breaking technology will expand your suite of services and make your business more attractive to potential clients. But how can you best promote your brand-new IPL machine to get more people through the doors? One of the best ways to show off your new services is through social media – especially if you already have a strong following. Promoting your new IPL machine across various social media platforms can be easy and effective. Here are some ways to get started:

  1. Before and After Features. Being visual on social media is key and showing your followers that your IPL machine gets results can be one of the most effective ways to promote it!  Ask your clients if you can capture the incredible results achieved for a range of treatments and post them on your social media channels. You can even offer incentives on future treatments to existing clients who post or provide their own before and after shots for you to use.
  2. Special Offers. Speaking of special offers and incentives, another sure-fire way to promote your IPL machine is through exclusive offers to your social media followers. Clients who’ve already used and love your services are more likely to share special deals with their friends, which in turn gets your business more followers online and more clients in real life!
  3. Expert Beauty Tips. You’re the expert in your field, right? Then let your followers in on your knowledge! People patronize businesses they trust. Through using social media, you can build your reputation as an expert in not only beauty equipment, but in all the services you provide. Instructional content is highly sought after and how-tos are some of the most shared posts on social media. Helping your followers solve a problem is a great way to gain loyalty.

Social media is one of the easiest and most lucrative ways to bring new business in. It doesn’t have to be time consuming and can yield real results through increased bookings. Keep your content interesting and encourage followers to remain engaged in order to make the most out of your posts