Spread the love AND boost your booking rates this Valentine’s Day.
TOP MARKETING TIPS: Valentine’s Day
Who doesn’t want to look and feel fabulous on the day dedicated to love? Valentine’s Day is a big opportunity for the beauty world as ladies and gentlemen get ready for romantic dates with loved ones – and hunt for the perfect gift. Here’s how to make the most out of it.
Don’t just focus on the 14th
Celebrate Valentine’s Day by making February a festive ‘month of love and beauty’ instead of focusing on just Valentine’s Day itself. You’ll enjoy a far higher return this way and you can have fun attracting a buzz by decorating your salon to suit. A glass bowl on the counter filled with red-foiled heart-shaped chocolates always adds a lovely touch.
Get playful on social media
Post a love-inspired picture quote every day throughout February (use Canva to create the perfect graphics), run a love-themed Facebook or Instagram competition and give insightful tips on how followers can show the loved ones in their life that they care (how to give the perfect back massage, how to put together the perfect romantic dinner, etc). Social media followers don’t always want to be bombarded with your latest promotion – mix it up with engaging content, tips, advice and posts that make them feel that they are getting valuable info.
Create the ultimate pampering package
Put together a special pampering package just for February that includes everything one might need to feel confident, pampered and loved – and don’t forget to add a special touch, like a glass of bubbly on arrival, or a single long-stemmed red rose. Be sure to have the perfect Valentine’s Day present couples package available too. Not only should this offer clients a way to pamper themselves and say “I love you” to their special someone, but also give them an insight into your treatment menu and services they will want to come back for.
Have fun bundling together gift packages using your retail products and finish it off with a heart-shaped or love-inspired gift tag. Be sure to upload photos of these onto your social media channels to promote them as the ‘perfect Valentine’s Day gift for that someone special’.
Send a love letter
Well, a love e-mail. Put together a special ‘month of love’ discount and send it to your email database to use throughout February (or on known quiet days). Be sure to advertise the discount on your social media channels, too. Customers receive the discount by quoting a special code of your choosing (like SECRET ADMIRER) when booking. That way you can track how effective the response has been.
Don’t forget your loyal customers
Loyal, long-term customers and big spenders should always be rewarded, and there’s no better way to show them some love and appreciation than by giving them a special gift card or complimentary service upgrade (such as a free LED treatment with every facial) as a Valentine’s Day present.