Professional Teeth Whitening: A reason to smile

With 31% of Australian 35–49 year-olds and 36% of 25–34 year-olds purchasing a teeth whitening product in any given six month period, teeth whitening is a booming industry. Australia is an increasingly image-conscious society, a society that also happens to love tea, wine and coffee — three major contributors to tooth discolouration alongside smoking — so it is no surprise that demand for teeth whitening is growing stronger with each passing year.

Technological developments in professional teeth whitening offer higher strength results, and more psychologically satisfying outcomes when compared to store-bought products. Research has shown that people who smile are considered more attractive, which is why a bright, white smile is so closely linked with a person’s sense of health, confidence, and attractiveness.

The force of the professional teeth whitening market reflects the wider trend that customers are willing, and happy, to spend more to receive a comprehensive service experience performed by a trusted professional, rather than waste time and money trialing various home whitening kits and store-bought whitening toothpastes.

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