What's New - The Global Beauty Group

The Social Media Makeover: 4 Ways to Make a Bigger Impact

In 2018, most businesses simply cannot afford to neglect social media — doing so puts you at risk of being drowned out by the competition. So is your social media engagement up to scratch? Our social media expert Rachel Taylor is here to help with ...

The 6-step Business Health Check

How to get your business in shape for the new financial year BETTER BUSINESS: The 6-step EOFY Business Health Check The end of financial year is upon us which means it’s the perfect time to do some business housekeeping so you can not only track where your business ...

What industry experts are saying about advanced skin analysis

Skin consultations are rightfully gaining a more prominent position within the beauty practice environment, with many businesses ensuring it forms the first step in the client experience. OBSERV 520 in the salon, spa and clinic environment Skin consultations are rightfully gaining a more prominent position within the ...

How to bring in the bookings this Mother’s Day!

Discover our top tips and ideas for marketing your Mother’s Day promotions. How to bring in the bookings this Mother’s Day! Sunday May 14 is Mother’s Day, so if you haven’t yet put together your marketing action plan, we’re here with some last minute promotional ideas to ...

What’s Hot in Beauty: The China Doll Facial

After instantly more beautiful, doll-like skin? Discover why the China Doll Facial is taking the beauty and medi-aesthetics world by storm. What’s Hot in Beauty: The China Doll Facial Originating in Korea in the early 2000s, the porcelain-doll inspired Carbon Facial or 'China Doll' treatment spread rapidly ...

Celebrating International Women’s Day

We teamed up with Dress for Success to empower women this International Women’s Day. Find out how you can too! International Women's Day March 8 is International Women's Day, and at The Global Beauty Group we celebrated by teaming up with Dress for Success – the charity ...

Thank You For Registering!

Congratulations! You've taken a big step to set your business up for success! Exclusive Beauty Business-building Webcast with Industry Experts Our nation-wide seminars with renowned beauty business coach Caroline Nelson are always a hit, but we understand that not everyone has the opportunity to make it to ...

Top Marketing Tips: Referrals

5 secrets for maximising your business success with referrals Here's 5 ways you can use referrals to maximise your profits and increase your client base. Did you know that one of the best and most successful ways of building your business is through good old word-of-mouth? Your customers ...

The Rise And Rise Of IPL Skin Rejuvenation

Discover how IPL can address a range of the most popular skin concerns. Here's why IPL is the hottest hi-tech technology Clearer, younger looking, healthier, more radiant skin. What's not to love about IPL skin rejuvenation? A quick Google search will show you that Australia's most successful, ...

3 Steps to Beautiful Skin with bt-Cocktail™

Have you fallen for bt-Cocktail™ yet? Here's 3 reasons why we think you will! 3 Steps to Beautiful Skin with bt-Cocktail™ While fad products come and go, the bt-Cocktail™ has stood the test of time in the world of beauty and skin health. A favourite of skin ...

HOT TOPICS: Take-Home Technologies

Boost your sales by giving your clients that ‘salon feel’ at home. Hot topics: Top 2 take-home technologies Our clients tell us they are big fans of the bt-Gear™ range and rarely go a day without popping out the bt-Micro™ for some instant ultrasonic exfoliation, or the ...

Spread The Love With Our Top Valentine’s Day Promotions

Spread the love AND boost your booking rates this Valentine’s Day. TOP MARKETING TIPS: Valentine’s Day Who doesn’t want to look and feel fabulous on the day dedicated to love? Valentine’s Day is a big opportunity for the beauty world as ladies and gentlemen get ready for ...

Skin Therapy Favourites

The “take me anywhere” toolkit that every skin therapist needs bt-Gear™ fans out there understand very well when we say that sometimes good things do come in small packages. Consistently up there with our most affordable hi-tech devices that work to increase your performance and results ...

bt-Ceuticals™ Australia

bt-Ceuticals™ online skincare hub for Aussie beauties Aussie beauty buffs rejoice! You can now get skincare and beauty news direct to your Facebook and Instagram feed with the launch of online bt-Ceuticals™ Australia. As many of you already know, bt-Ceuticals™ is among the world’s most respected ...

bt-Cocktail™ is now better than ever!

Fans of anti-ageing superstar bt-Cocktail™ will love the freshly launched reformulation – now available for your treatment room and retail area. Introducing the powerful new bt-Cocktail™ formulation For almost a decade the exceptional bt-Cocktail™ 3-part energy system has been standing at the forefront of clinical-standard anti-ageing skincare ...

INDUSTRY INSIGHT: Packaging treatments for better business results

Having a chic and on-trend treatment menu that reflects the demands of the current beauty climate is one way to generate customer interest; another is to do this while also maintaining a unique point of difference that sets you apart from other salon, spas and ...

How to create beautiful marketing materials on a budget

Have you ever scrolled through the Facebook, Instagram and website pages of a fellow beauty business and wondered how on earth they could manage creating such a beautiful business aesthetic without spending an arm and a leg? If they are a small or boutique business, ...

HOW TO’S: Radiant results

Discover 3 simple steps for performing the perfect layered facial treatment. Treatment How To’s: 3 steps to the perfect layered facial If you want to be known as the salon that gives the best facials in town, follow in the footsteps of leading skin health therapists and ...

INDUSTRY INSIGHT: New Year’s technology solutions

The New Year brings with it a wonderful opportunity to shine a light on how your business is performing, as well as think about what it has the potential to become in the months ahead. You’re probably working in beauty because it’s your passion – ...

Expert tips for marketing your salon or spa this Christmas

As a professional in the beauty biz, you will know all too well how January business activity can feel like a tumbleweed rolling down an abandoned ghost town street compared to the buzz, cheer and busyness of the pre-Christmas hustle and bustle. Our action plan ...

Instagram tips for better beauty business

Did you know that there are 500 million monthly active Instagram users? And the majority of them are small to medium businesses; which means it’s time to jump on Instagram and start sharing snaps of your stylish space, treatments, team members and special events. With these ...

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