How to bring in the bookings this Mother’s Day!

Discover our top tips and ideas for marketing your Mother’s Day promotions.

How to bring in the bookings this Mother’s Day!

Sunday May 14 is Mother’s Day, so if you haven’t yet put together your marketing action plan, we’re here with some last minute promotional ideas to help you make mum’s everywhere feel wonderful, while ensuring your appointment book is overflowing with business-boosting opportunities! Let’s hop to it.

Mother daughter pamper package

Mother’s Day is THE day where loved ones flock together to spend quality time with mum, so why not make your salon the place to be with a mother-daughter pamper package? Put together an indulgent treatment plan where mums and daughters can relax and unwind together. Include a glass of bubbly on arrival with a chocolate-dipped strawberry for each. Tucked elegantly on the strawberry plate can be a ‘Thank you’ discount voucher for their next visit. With such exquisite attention to detail like this, they will be back again for sure!

Reach out to your database 

Be sure to email your customer database now to make them a Mother’s Day offer they can’t refuse:

“Treat mum to a luxurious oxygen facial this Mother’s Day and receive 20% off your next treatment booking!”

This generates two bookings at the same time, as when the customer calls to order the voucher for their mum, you can also confirm the booking date for their own discount treatment.

Make your social media all about mum!

It goes without saying that your Mother’s Day promotions should also be communicated through your social media channels too, and this is where you can have some fun! Your social media posts can be cheeky, elegant, thought-provoking or witty, depending on your personal salon branding and image. Enhance your promotions visually with photos, graphics, and inspirational quotes about mothers. We love Canva for creating free, eye-catching graphics for your website and social media.

Don’t forget to put on the pressure either!

Without overdoing it, of course. Remind your social media followers about your Mother’s Day promotions a week leading up to Mother’s Day, and then once again 2-3 days before Mother’s Day as a ‘last minute’ grab for securing that perfect gift:

“Uh oh. Mother’s Day is just a few days away and you’re stuck without the perfect gift! Luckily we have a range of pamper packages and facial specials to ensure your mum knows she’s #1. Buy a package or gift card now and we’ll treat you too, with $20 off your next facial!”

For more marketing inspiration, be sure to follow us on Facebook and Instagram so you never miss a post!

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