Minimal effort, minimal budget marketing strategies to try now
1. Flyer drop at your local gym
The New Year is the perfect time to drop some promotional flyers at your local gym. Why? Well for starters, loads of new people are joining up to the gym right now as part of their New Year Resolution ‘get fit’ plan — so why not show them all the ways you can help enhance their results with your skin and body services?
Design a special ‘Skin and Body Fitness’ flyer that outlines treatments that will be especially enticing to gym-goers, such as body contouring, skin tightening, IPL and laser hair removal, and perhaps even LED facials, so they can sport a post-gym glow around the clock. Include introductory prices for first time clients.
2. Launch an Instagram profile
Not yet on Instagram? Use your New Year motivation to get one up and running right now! It costs nothing to set up, and it functions as a priceless marketing tool for developing awareness and exposure for your business long term. Hashtags are your key to drumming up more followers, so do a bit of research and take note of the beauty and wellness themed hashtags that are appearing on competitors accounts. And of course, create an official hashtag for your business so you can track people on Instagram who are talking about you!
3. ‘New Year, New Me’ treatment packages
Again, January is prime time to target New Year Resolutioners who are looking to boost their body image confidence. Put together a ‘New Year, New Me’ campaign which you can advertise for free across your website and social media pages. The campaign simply needs to consist of one or more ‘feel good’ treatment packages that clients can call up and book before January 31 (or whatever expiry date you desire). Pick treatments that can offer clients a complete transformation experience. For example:
1 x Skin Perfecting Carbon Facial
1 x Teeth Whitening Treatment
1 x Body Contouring Treatment
1 x LED Facial Treatment
Once a client has received their treatments, you now have a great opportunity to upsell the key services that offer optimum results when undertaken as a treatment course (such as skin tightening and laser hair removal).