Expert tips for marketing your salon or spa this Christmas

As a professional in the beauty biz, you will know all too well how January business activity can feel like a tumbleweed rolling down an abandoned ghost town street compared to the buzz, cheer and busyness of the pre-Christmas hustle and bustle. Our action plan will show you how you can transform a January slump by tying in these little tips and tricks with your festive season celebrations.

Say it with a card

Whether you choose to send an economical e-Card or a traditional Christmas card by mail, wishing your clients a Merry Christmas is not only a lovely way to show you care, but also a prime opportunity to add in a Christmas treat, just for them! Along with the season’s greetings, be sure to include a special discount offer that they can redeem in January to give those post-Christmas sales a boost!



Christmas lucky dip

Festively decorate a glass platter, bowl or cardboard box and fill with business-sized cards (that can fit in a purse or wallet) with an array of free treatments (such as eyebrow shaping, lash tinting – services that are cheap and quick to perform but still highly desirable). When a client checks out at the counter, you can inform them that if they book/rebook any of your treatments now for January or February, they can pick a free treatment from the Christmas lucky dip box. The aim is to encourage them to make a rebooking appointment on the spot, and you can also book in their additional free treatment at the same time.

Christmas gift cards

Gift cards are the universal answer for gift-givers who don’t know what to gift or who have saved Christmas shopping until the last minute. Ultimately, you can’t go wrong with including gift cards as part of your business model – and who wouldn’t want to receive a gift that offers pampering treatments at your salon or spa? Nowadays they don’t even have to be physical cards – e-Vouchers are the cheap, quick and convenient way to go. Spread the word about your Christmas gift cards or vouchers on the front page of your website, on your Facebook and Instagram pages and by creating an attractive display at your sales/retail counter.



Pampering Christmas gift packs

Transform your retail area into Christmas shopping heaven by beautifully bundling up complementary products into pampering Christmas gift packs for clients to buy for their loved ones (or even for themselves). Have your gift packs clearly divided into sections such as ‘Great value gifts for $49 and under’ and ‘Luxury pampering packs for that extra special someone’ – so customers can go straight for their price point.This is a great way to boost retail sales and if there are any leftover in the New Year, why not offer them at a slightly discounted price with a post-Christmas sale?

Throw a Christmas party

Why not boost customer loyalty and build client relationships in the best possible way – by throwing a Christmas party! Put together a list of valued clients and potential clients and send out exclusive invites for your party. Host the party in your salon or spa and make it fun and interactive by offering drinks and canapés, free manicures and hand out Christmas cards with exclusive special offers for party-goers to redeem during January and February. This is also a great opportunity to network and take your clients through your treatment offerings and even show some demos on new and exciting treatments!


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