4 ways to market Carbon Facials

Winning more customers with Carbon Facials

Turn simple Carbon Facials into signature treatments and best-sellers

Carbon Facials bring in business no matter which way you look at it: they are on-trend, treatments are quick with no downtime, skin is instantly revitalised, and results only get better with each session. So why not take this popular treatment and build enticing package plans that target a variety of customer demographics? When you can sell a “Carbon Facial for every occasion”, this single treatment is suddenly transformed into a multi-dimensional service that generates multiple income streams for a range of client needs. Here are 4 package plan ideas to get you started.

1. The perfect pre-wedding/pre-party facial

Target market: Brides-to-be and their bridesmaids, Public personalities, High profile professionals.

Because Carbon Facials instantly remove the stratum corneum during treatment, there is no post-treatment peeling or downtime, making it a great way to immediately brighten, purify and tone skin for a beautiful complexion before a wedding or big event. When targeting brides (or grooms), why not offer a discount if they book in their bridal party as well? This is also a great opportunity to offer Carbon Facials as a “Pre-wedding/Pre-party Countdown” multi-treatment package commencing 2-3 months prior to ensure skin is in peak condition when the big day arrives.

2. Bye, bye blemishes facial

Target market: Clients with congested skin

There’s no shortage of clients seeking solutions for reducing congestion, and Carbon Facials are an effective solution for all of these concerns. Speak directly to this target market by promoting the package as a series of facials spaced at 2-4 week intervals for optimum skin clarifying/renewal results. Combine the treatments with Blue LED light therapy to create a comprehensive treatment plan.

3. The lunch break skin perfecting facial

Target market: Time-pressed professionals, Retail/Customer Service workers.

If you’re situated in a busy CBD or hub of shops and businesses, draw in workers on their lunch break for a quick and easy 20-30 minute Carbon Facial that will smooth and brighten their skin, purify and tighten enlarged pores, balance oil, reduce breakouts and signs of ageing and improve tone and texture — all with little time and little fuss. Put up signage in your shop window with an introductory offer to entice workers passing by.

4. The ultimate overhaul 

Target market: Clients with ageing or photodamaged skin.

For those seeking a dramatic overhaul for their premature ageing concerns or sun damaged complexions, create a 6-10 session package plan that delivers a Carbon Facial followed by  Red LED light therapy enhanced with HD System Hyaluronic Delivery Masque application. Complete the experience with a personalised home care regimen prescription (such as bt-Cocktail™), for maximising long-term anti-ageing results between appointments.

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