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Valentine’s Day Marketing Tips

Whether you’re a sucker for anything heart-shaped or roll your eyes at yet ANOTHER proposal on Facebook, Valentine’s Day can be a super-profitable day for your salon! We’re sharing 3 different ways you can spread the love in your salon this Valentine’s Day.

Don’t leave it to the last minute (but help those who do)

Avoid getting lost in the loved up promotions by avoiding leaving your Valentine’s Day marketing until the week of the big day.

Use the weeks leading up to Feb 14th to spread the word about your special packages, retail specials and gift certificates to ensure when shopping for a V-Day gift, your business is at the forefront of the customer’s mind.

Remember, the people buying your packages are often your client’s partners who may not know as much about beauty. Keep it simple by offering 3 packages at 3 different price points. Include some of your more popular experiences and products that all skin types can benefit from (such as a rich body lotion or power-packed SPF).

Add a signature V-Day touch by including a rose or chocolate with the package and then all the hard work is done for your customer!

GALentine’s Day

Let’s face it. Not everyone is loved up on Valentine’s Day but why should they miss out on all the fun?

Treat your clients and their BFF to a GALentine’s Day package such as a customised facial, a stress-relieving massage, and a pristine pedicure to get them ready for a girls night out!

Because as Carrie Bradshaw famously said, “maybe our girlfriends are our true soulmates?”

Here come’s the bride 

February is also the month of Valentine’s Day weddings and the start of bridal expo season. If offering bridal skin services, hair or makeup is part of your business plan for 2020, then it’s time to put together your packages and promotions.

Partner with like-minded businesses such as wedding photographers, venues and celebrants to boost your referral program.

Bridal expos often offer a grand prize for registered guests! If you’re exhibiting at an upcoming expo, it’s worth looking into how you can get involved in booking the prize-winning bride and then the rest of her bridal party.

How are you loving up your salon this Valentine’s Day?

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