What's New - The Global Beauty Group

Makover Mum with these 4 Mother’s Day Marketing Strategies

Australians spend into the billions when it comes to showing how much we love mum on Mother’s Day, making it one of the biggest spending days of the year. Don’t leave your Mother’s Day marketing plan to the last minute — start planning now to ...

Why more salons are helping to remove unwanted tattoos

The rise of tattoo removal in beauty salons 1. The tattoo industry is booming More Australians than ever have tattoos. According to recent statistics, 1 in 5 Aussies have one or more tattoos, with women outnumbering men as the most tattooed sex. But with the rise in ...

Spotlight On: Pigmentation

Expert tips for treating skin discolourations Australia's #1 Skin Concern Of all the skin irregularities out there, sun-soaked Australians are most concerned with pigmentation. And with skin discolourations spanning everything from sun spots to age spots, melasma and post-acne hyperpigmentation, it’s also a universal skin concern that ...

MARKETING MANAGEMENT: 5 strategies for Increasing Client Referrals

Alongside social media and enticing promotions, your customers are one of the most results-driven ways to market your business and raise brand awareness. By creating a customer referral program, satisfied customers can help build your business by spreading the word for you. Here’s five referral ...

5 Reasons Why LED is a Skin Therapist’s Best Friend

LED is a must-have technology not only due to its consumer popularity, but because of its sheer value-driven versatility in the treatment room. Here are 5 reasons why this is the one technology you do not want to be without. 1. LED is the easiest high-tech ...

Layering Facials for Advanced Results

Are you incorporating advanced layered facials into your service range? Push your treatment outcomes to greater heights ‘Layering’ is the aesthetic technique of combining 2 or more treatment technologies within a single service to deliver a fully comprehensive and psychologically satisfying treatment experience for your client. The following ...

Why fat reduction surgery is becoming a thing of the past

Why fat reduction surgery is becoming a thing of the past Why fat reduction surgery is becoming a thing of the past Nobody wants to undergo liposuction procedures unless they feel they have no other option. They are costly, painful, inconvenient due to extensive post-treatment recovery, and ...

MARKETING MASTERCLASS: 4 reasons to start using Instagram Stories

Are you using Instagram Stories? Connecting with your target market through Instagram Stories It goes without saying that Instagram is one of the most powerful social media marketing tools for beauty businesses alongside Facebook. But there’s one particular feature that deserves special attention when it comes to ...

NY Business Booster Feature

Minimal effort, minimal budget marketing strategies to try now 3 low cost, no-fuss ways to boost your business Looking to increase your brand awareness and exposure in the New Year but have little budget, and little time? Try these three low cost, minimal effort marketing strategies to ...

OBSERV 520 Skin Observation

Introducing OBSERV 520 to The Global Beauty Group OBSERV 520: The first step to optimum skin health Get ready to take a revolutionary journey beneath the skin’s surface with the OBSERV 520 skin observation platform, now available at The Global Beauty Group. This cutting-edge skin analysing system ...

Why Carbon Facials Aren’t Slowing Down

TREATMENT SPOTLIGHT Are Carbon Facials missing from your treatment menu? Carbon Facials, also sometimes referred to as the Hollywood Peel, or Chinadoll Facial, are shaping up to be big business boosters for competitive salons, spas and clinics. Here are a few key reasons why: Carbon Facials offer ...

Ultrasonic Facials with the bt-Micro

Are you performing Ultrasonic Facials? The bt-Micro™ has garnered a long-standing reputation amongst skin therapists and aestheticians, proving that innovative, tried-and-true technology doesn’t always have to come in big packages, or cost the earth. No facial treatment is complete without the bt-Micro™, below we look at ...

Treatment Trend Spotlight: The 3-in-1 Super Facial

Oxygenating Exfoliation + Radiofrequency (RF) Skin Tightening + Ultrasound Skincare Infusion What you need to know about the industry’s hottest high-tech facial We recently announced the addition of the geneO+ device into our elite range of facial equipment, and we’ve since been receiving a lot of questions ...

5 Ways to Engage Your Clients on Social Media

Our Social Media Guru Rachel shows you how to get noticed online with her top 5 social media strategies 1. Exclusive offers There’s no better way to make your social media followers feel special than by giving them exclusive offers, just for them! When they call through ...

David Suzuki Masterclasses at Beauty Expo Australia 2017

David Suzuki Set to Lead Two Business Sessions at Beauty Expo Australia David Suzuki Masterclasses at Beauty Expo Australia 2017 Beauty Expo Australia 2017 is shaping up to be the best one yet with news just announced that David Suzuki, President of Bio-Therapeutic U.S.A, will be making ...

Tips for taking care of dad this Father’s Day

5 Father’s Day Marketing Tips Tips for taking care of dad this Father’s Day With the global men’s grooming market predicted to reach $56 billion dollars by 2020, it’s no wonder spas and clinics are now directing marketing strategies towards men, and salons which previously catered towards ...

Why Winter Is The Perfect Time For Marketing Your IPL Treatments

Did you know that winter is the prime time for pushing your IPL marketing plan to its full potential? Why Winter is the perfect time for marketing your IPL treatments An IPL machine delivers profitable returns all year round as it offers such a diverse array of ...

BETTER BUSINESS: 4 Ways We Support Your Growing Business

Discover all the benefits available to you as a client of The Global Beauty Group What can you expect as a client of The Global Beauty Group? Aside from an unbeatable range of 24+ world class treatment technologies, and an industry-leading skincare line all in the one ...

The Social Media Makeover: 4 Ways to Make a Bigger Impact

In 2018, most businesses simply cannot afford to neglect social media — doing so puts you at risk of being drowned out by the competition. So is your social media engagement up to scratch? Our social media expert Rachel Taylor is here to help with ...

The 6-step Business Health Check

How to get your business in shape for the new financial year BETTER BUSINESS: The 6-step EOFY Business Health Check The end of financial year is upon us which means it’s the perfect time to do some business housekeeping so you can not only track where your business ...

What industry experts are saying about advanced skin analysis

Skin consultations are rightfully gaining a more prominent position within the beauty practice environment, with many businesses ensuring it forms the first step in the client experience. OBSERV 520 in the salon, spa and clinic environment Skin consultations are rightfully gaining a more prominent position within the ...

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