What’s New – The Global Beauty Group

Discovering OBSERV 520

Let's take a look at the 6 OBSERV 520 observation modes in more detail Enhancing sales results and client service experience Equipped with six comprehensive observation modes to analyse skin health, OBSERV 520 allows both the skin professional and client to study skin irregularities in great detail ...

Re-Booking With Ease

What is your salon's re-booking rate? We all know (and love) the benefits of a consistent re-booking rate - team targets are met, peace of mind, increased profit and ease of forward-thinking business planning. To boost your re-booking rates and confidence, we share 3 ways to have ...

Father’s Day Marketing Tips

Is your clinic ready for Father's Day? If you're not already targeting the male market, you're missing out on a huge client base boost! Here are 3 ways to utilise Father's Day as an opportunity to boost your male clientele. 1. Get together Father’s Day skincare packs For ...

3 ways to increase your upselling confidence

Upselling - a walk in the park for some, an intimidating experience for others. Taking the time to feel confident in your upselling not only improves your bottom line but enhances your position as your clients' skin expert. Passionate about achieving your clients' skin goals? Let's take ...

Upgrading clients from basic to technology-enhanced skin treatments

So you've taken your skin services to a whole new, high-tech level. Congratulations! We're sharing 4 ways you can celebrate with both existing and new clients by upgrading them from traditional to technology skin services. Let's get back to basics It's important to make sure your new ...

Your Top Marketing Questions Answered

If you’re running a busy beauty business, how do you stand out from the crowd and welcome new customers? We’ve chosen some of your most frequently asked marketing and promotional questions and asked our marketing experts to share their insights below! When is the best time to ...

Crafting a memorable Signature Facial

Do you currently offer a signature facial? It's time to craft a memorable signature facial experience A signature facial gives you a competitive edge and offers a memorable experience that your competition can't compete with. We're here to help craft your perfect signature facial by sharing our ...

Maximise Opportunities With Before & After Pictures

Achieving incredible results? Time for before and after pictures to play an integral role in your marketing! Cater to a visual-based society In the very visually based world of beauty and aesthetics, a picture truly speaks louder than words. When considering a new treatment or procedure, clients ...

Mother’s Day Marketing Tips

Mother’s Day is fast approaching! If you haven’t yet put together your marketing action plan, we’re here with some last-minute promotional ideas to help you make mum’s everywhere feel wonderful, while ensuring your appointment book is overflowing with business-boosting opportunities! 1. Let’s Hear It For The ...

Skin Rejuvenation Series: Tackling Facial Redness

In this Skin Rejuvenation Series, we’re enlisting the expertise of our Training and Clinical Manager Lashana Shepherd to deliver her top tips and insights on skin rejuvenation. Today’s topic? Facial redness. Facial Redness Explained + The Top 4 Ways To Treat It Whether it be rosacea, patchiness, ...

Meet SuperLUX PRO

SuperLUX PRO is a leading aesthetics workstation with 9+ skin and hair treatments including comfortable SHR hair removal, photo rejuvenation, tattoo removal, carbon facials and more. Find out more now! SHR hair removal, tattoo removal, photo rejuvenation and more! We’ve upped the ante on our best-selling SuperLUX ...

Infrared Light Therapy: What is it? And what are the benefits?

You may be familiar with Blue, Red, Yellow and Green LED light therapy, but have you heard about Near-Infrared technology? It’s a powerful feature on our new MediLUX LED workstation, and it’s the one skin rejuvenation and anti-ageing treatment of 2019 that you need to ...

Top 4 Valentine’s Day marketing tips for salons, spas and clinics

Valentine’s Day is just a fortnight away, so if you’re in need of some last minute marketing ideas, these 4 strategies will help to spike your sales results during this seasonal celebration of love. 1. Target the blokes Men who have no idea what to buy their ...

6 marketing boosters that take 30 minutes or less

Strapped for time and feel your marketing is suffering as a result? These 6 marketing boosters take no more than 30 minutes, so there’s no excuse not to work on enhancing your marketing results. Just a little bit of time each day can make all ...

Meet MediLUX: The must-have LED machine for 2019

MediLUX 5-in-1 LED workstation 5 treatment wavelengths for outstanding clinical results LED is arguably the most versatile aesthetic technology available on the market, valued for its ability to gently and effectively treat all skin types and expedite clinical results when combined with other facial treatments and services. We ...

It’s official! We are the ABIA National Wholesaler of the Year

We are thrilled to announce The Global Beauty Group has been named National Wholesaler of the Year at the 2018 Australian Beauty Industry Awards! Thank you for your support! From all the team at The Global Beauty Group, we wish to extend a big thank you to ...

Freshen up your marketing strategies for the year ahead

For beauty businesses, January is all about catering to the countless ‘New Year’s Resolution’ clients wanting to look good, feel good and improve their image and self-confidence. But this should apply to your business too. If you are pushing the same old promotions, then you ...

OBSERV vs Woods Lamp skin analysis: Which method wins?

While Woods lamps have certainly been beneficial to our skin analysis' in the past, when compared to modern innovations such as the OBSERV 520, it is plain to see that with the right technology, you not only have the power to get the job done correctly ...

3 Reasons You Need A Referrals Strategy

Marketing Masterclass - 3 reasons you need a referrals strategy (plus 5 ways to increase your referrals) Why referrals form an important part of business growth Think a referrals program is not worth the time and effort? You might reconsider after reading this. Here we highlight just 3 reasons ...

MARKETING MASTERCLASS: 5 tips for Christmas sales success

If you think it is too soon to be talking about things like Christmas marketing strategies, think again! The sooner you plan, prepare and perfect your holiday season promotions, the greater success you will see when it comes time to roll them out. Leaving it ...

5 Tips for Maximising Customer Retention

80% of your salon, spa or clinic’s future revenue will come from just 20% of your existing customer base. That makes your loyal customers pretty special individuals! Here we share 5 tips for maximising your revenue through customer growth and retention. 1. Get Personal For maximising customer ...

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